Hi, I’m Rachel and I’m obsessed with making you look good online.

My jam is helping ambitious solopreneurs and creatives {like you!} cultivate an online presence you’re proud of.

I write copy and create strategies that convert into customers for brands doing good in the world, so you can get your message seen and heard by the right people.

All strong brands have a compelling narrative - my role is to help uncover your unique blend of magic so you can cut through the noise and connect with your dream clients in a meaningful and authentic way.


Own your magic

You are here to shine.

Through my blog, brand coaching and copywriting services, my goal is empowering you to own your magic, so you can start confidently showing up online and sharing your message with the world.

Strong brands are built on a solid foundation of trust, connection, emotion and engagement. I’m here to help you find your voice and share your story in an authentic and meaningful way so that your dream clients can't help but pay attention.

I'm all about being practical when it comes to designing a beautiful online brand, but I also know there's a key ingredient often overlooked when it comes to success: ensuring your mindset is in alignment with the epic vision you have.

My approach blends both the practical strategies along with the essential mindset shifts to support you cultivating unshakable self-belief and soul-stirring courage, so you can make your vision a reality.

The low-down

Meet Rachel

I seamlessly fuse over a decade in the corporate world of digital advertising and marketing working for iconic brands including Calm, (Apple’s 2017 App of the Year) American Express, Dove, News Corp and KPMG, with 10 years blogging and building a multitude of online spaces.

My approach focuses on a unique blend of Brand Styling comprising of UX (user experience), Digital Strategy and Art Direction.

It was during my corporate career that I discovered the world of blogging while looking for a creative outlet. Blogging was it for me and I haven't looked back. Through my blog I’ve had the opportunity to transition my career from climbing the corporate ladder to being a full-time solopreneur, which has enabled me to create a business and lifestyle I’m obsessed with!

I’ve hosted workshops with Apple; had my writing featured in major publications; teach regularly at General Assembly and built a business that allows me the freedom to work anywhere in the world {but let’s be honest, I do prefer my home office} where I’m the CEO of my own schedule.

It’s now my mission to support you building a thriving online business that supports your lifestyle, fueling you with joy and purpose so you jump of bed every morning, excited for what’s to come.

When I’m not blogging you’ll most likely find me listening to 80’s music; sipping on dirty chai lattes and going for long hikes with my hubby and French Bulldog, Oscar.

Let’s do this!